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Site Details of: Prudential
Total Page View: 48 and Total Site Visit: 16
Total visitors who Rated this site: 0 : (0%)
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Current Overall Rating: 0.95
Rate this Site
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| Site Title: |
Prudential
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| URL: |
http://www.prudential.com
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| Category: |
Home Buying
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| Description: |
Prudential offers residential and commercial property listings through Homestore`s Realtor.com search engine. 42,000 agents and 1,527 offices support Prudential in the U.S. and Canada. The Prudential Value Range Marketing Program is an innovative way to sell homes, offering sellers the opportunity to set ranges of prices they will accept rather than specific fixed prices.
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| Benefits: |
The site shares a lot of helpful information including tips for home inspections and a moving checklist. The Web site provides valuable advice, explaining nuances between a seller`s and buyer`s agency, and offers users a thorough checklist by which to evaluate properties. As part of its Web initiative, Prudential has trained 3,000 agents to utilize new technologies in a program titled "eCertification." Resort seekers will enjoy the Web site`s resort search function.
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| Shortfalls: |
The site has far too many dead end pages and broken links, making navigation frustrating. Furthermore, Prudential doesn`t allow visitors to e-mail a listing to an agent or friend. Despite its partnership with Homestore.com, Prudential`s Web offering lacks sophisticated market information such as recent sales data, along with referrals to local mortgage and remodeling vendors. Customer service is also poorly integrated, with the nationwide "find an office" locator buried within the site`s contact area. Customer service representatives staffing regional relocation offices were not fully versed with the firm`s Web offering during our tests. As a result, e-mail and phone responsiveness and accuracy scored at the bottom among Scorecard firms.
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| Review Scores: |
| Category | Scores | Ranks | | Overall | 0.95 | 309 | | Ease Of Use | 0.00 | 366 | | Customer Confidence | 0.00 | 366 | | On-Site Resources | 5.00 | 254 | | Relationship Services | 4.50 | 326 | | Cost Effective | 0.00 | 366 |
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