| Site Title: |
Wells Fargo
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| URL: |
https://www.wellsfargo.com/
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| Category: |
Bank
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| Description: |
San Francisco-based Wells Fargo provides a solid online and offline offering to customers in all 50 states. With a full financial product selection ranging from investing and retirement planning to banking and insurance, consumers can find a wealth of resources and account options in building different options for a complete financial plan.
Wells Fargo launched a newly designed site this quarter with a number of substantive enhancements. Customers can now access an account aggregation service that enables them to collect and organize their online financial data from different sources into a single view. Wells Fargo is the first major bank to launch a full featured wireless service so that customers can view account balances and transfer money between accounts through Web-enabled cell-phones and PDAs.
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| Benefits: |
Wells Fargo`s site offers a full array of financial services including banking insurance and brokerage. Wells Fargo`s Online Security Guarantee protects online customers against unauthorized account transfers and withdrawals. Checking account comparison tables make it easy for prospective customers to compare the features, benefits and requirements of Wells Fargo`s checking account products. A Wells Fargo Resource Center helps users better understand personal finance subjects such as investing, credit and retirement planning.
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| Shortfalls: |
Wells Fargo could enhance usability by offering a single login to access banking and brokerage accounts. Although it offers a wide variety of financial services, it needs to improve the integration between such services particularly those services that are not offered by Wells Fargo directly.
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| Review Scores: |
| Category | Scores | Ranks | | Overall | 1.30 | 128 | | Ease Of Use | 0.00 | 215 | | Customer Confidence | 0.00 | 215 | | On-Site Resources | 6.50 | 93 | | Relationship Services | 6.50 | 140 | | Cost Effective | 0.00 | 215 |
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